Resources: especially your time are precious commodities when you are a small business owner.
when push comes to shove, you can't afford to spend time on anything that does not directly your bottom line and grow your business.
This is why business don't invest much time in their social media...But the truth is that social media can help you grow your business, and you should be active on social media despite the challenges of quantifying its impact andi promise you don't need to decide hours each day to make it work for you.
Infact, smart small business focus on where their most profitable audiences live.
they also create a social media strategy. that there likes and retweets into dollars and cents.
Lets look at there ways you can use social media to grow your business.
1) Increase Awareness : Social medial is one of the best ways to grow your business getting it is front of new and existing customers online. just as people. there to google to find information on the products and services your business provides, customers are searching for you on social media too.
Increasing your searching on social means being there, consistently, with a wide variety of content. If you have only go 15 min a day, what could you do to boost awareness for your business in five of those minutes? take a look at there examples.
the national civil rights museum turns to twitter to keep its audiences updated about events and news and perhaps most importantly, Social media often gets your business in frnt of audiences who might not be subscribing to your emails or even visiting your website, so think about there platforms as not another marketing tratic checkbox, but as a way to reach your total audiences with don't miss newa and informations.
2) provide Services : When you think about customer review and in particular, customer complaints, you probably think about sites such as yelp, google and angle's list right? if you are not watching social media, then your missing another big one.
Right now, there are potentially people on twitter talking about your business either directly or indirectly. you should be maintained this channel and others so you don't miss any of these mentions.
How can you do that is five minutes a day? here are few ways to spend less time seacrhing for mentions and more time responding do them.
- set up your twitter app to email you, when someone mentions your business with your @username.
- Save searches for your business URL if people share content from your site but don't mention you they are still worth engaging with and knowing about.
- add on autoresponder to facebook and twitter, if you have messing on these platform. people will expect a response from you, if yo know you often can't respond quickly set up the business features on these channels a message that you will respond as soon as you can.
3) Drive action : Ultimately, the goal of all your social media should be to drive the customer to do something you want them to do - click on link visit your business, purchase your goods and services.
From,
Dussledorf Team.
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